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Done-For-You Marketing

Build your New Business flywheel

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Done-For-You Marketing is our comprehensive service for independent creatives ready to move beyond execution.

We will build a recognizable position, magnetic offer, publishing rhythm, and sales strategy that work together. We assess how you're positioned, what you're selling, how you're visible, and how you're getting work. You receive a customized plan across four integrated modules, designed to fix the systems problem most solo practices are missing. You emerge with expert guidance and grounded tools to build inbound momentum, attract better clients, and command real budgets.

Replace the confusion with a system that actually works.

What is it

A comprehensive advisory service that helps you build a recognizable position and the systems to support it.We'll map your positioning—where you sit and where you could sit if you owned something defensible. We'll craft a first engagement (an offer) designed to sell your thinking before your making. We'll build a content playbook so people know what you think before they call. We'll develop a sales strategy to get into the room before the brief exists.This isn't four separate things. It's one system. Get the positioning wrong, and your offer has no foundation. Get the offer wrong, and publishing wastes attention. Get publishing right without sales strategy, and you have an audience but no business. Together, they form the funnel.

Who it’s for

Independent creatives, designers, strategists, and studio owners. We specialize in activations for those with 5+ years of execution experience who are ready to pivot toward advising and building inbound momentum.

Why it’s needed

You're undercharging. Clients see you as an executor, not a strategist. You might be publishing, but without positioning, nobody knows what you stand for. You might have an offer, but nobody knows it exists. And even when you get in the room, the brief arrives before you've established your thinking.This is a systems problem. Most solo practices and small studios are missing the connective tissue.

When the time is right

Typically, when you realize your portfolio isn't your problem. You've got good work. You've got clients. But you're still competing on price. You're still chasing leads. You're still trading time for money. You've outgrown the "get work however you can" approach, but you haven't built the systems to get work strategically.Or: You've realized that publishing without positioning is just making noise.Or: You built an offer, but nobody's buying because they don't know it exists.Or: You're tired of chaos and want predictable work from people who understand what you do.

How to get started

With a phone call. Or complete the contact form. We arrange a time to speak briefly about your situation, and identify whether a Full Brand Activation is a good fit for you.

What we'll create

Over the span of 6-12 months, we will create for key assets and turn that into your new business flywheel.

1. Your Boutique Positioning

Where you actually sit in the market, and where you could sit if you owned something defensible. One line. Clear. Ownable.

2. Your Magnetic Offer

A first engagement designed to let you sell your thinking before your making. Bundled. Clear entry and exit points. Designed to showcase your strategic capability.

3. Your Content Playbook

A publishing rhythm that makes people know what you think before they call. Not sporadic. A system that shows your point of view, methodology, and conviction.

4. Your Sales Strategy

A strategy to get into the room before the brief exists. You stop responding to RFPs. You have conversations with the right people, about the right things, at the right time.

How to get started

Get the positioning wrong, and your offer has no foundation.Get the offer wrong, and your publishing wastes attention.Get the publishing right without a sales strategy, and you have an audience but no business.Together, they form the funnel.

What to expect

You’re ready to get started. What happens next?

1. Put bluntly: paperwork.

You’ll receive an agreement, an NDA, and invoice. Then, the bulk of your assessment begins.

2. Gathering materials.

It should take you, or someone with access to the firm’s finances, no more than 1-2 hours to pull together the documents we will need to get started.

3. Stakehoder input

Including principals. Once received, qualitative surveys and quantitative personality profiles will be issued to your team. A synthesis of the results will be considered when helping to mark your firm’s strategic direction.

4. Discovery and insights.

Our team presents key observations and custom recommendations across six critical modules, in order:

Participation Requirements

  • Performance Benchmarking

  • Positioning

  • Lead Generation

  • Service Offerings

  • Lead Generation

  • Future Proofing

Positioning is the only module that might require multiple meetings. We will provide homework between sessions (thoughtfully considered, and no more than an hour or so each week).

5. Implementation

You continue writing your firm’s story with newfound clarity, and our team will assist with execution over a period of up to three months.

Logistical matters,
for your perusal

Location

Remote

Duration

From six to 12 months, including implementation guidance.

Scheduling

A TBR can usually be scheduled and locked in on the calendar within 1-3 weeks, depending on the time of year.

Implementation Guidance

A TBR can usually be scheduled and locked in on the calendar within 1-3 weeks, depending on the time of year.

Participation Requirements

  • A principal gathers materials for roughly two hours.

  • Principals participate during each scheduled call, roughly 3-5 hours spread out over the course of the engagement.

  • Selected managers and key employees participate for several hours, based on their role.

Qualification Overview

To engage in a Full Brand Activation, you must be an independent creative, designer, strategist, or studio owner with at least 5 years of execution experience. You should be genuinely ready to pivot toward strategic advisory work and willing to invest in building systems for inbound momentum. The activation is most effective if you're personally committed to changing how you position yourself and what you charge.

Cost

$25,000, for firms of up to twenty employees. Each employee above that number adds $200. So, for example, a firm with 24 employees would pay $25,800.

Payment Terms

Prepaid and non-refundable. Via wire, ACH, check, or credit card (+3%).

Marko Pfann — Helping creatives access the budgets they need to create their best work.
Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany
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