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THE DISCOVERY WORKSHOP

Know what's blocking you before you fix the wrong thing

Stop guessing which problem you have. Find the one that's actually costing you.

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Three Steps

Step 1

Lead-Flow
Audit

Where the last ten projects came from, what they paid, and what they cost you. The real picture of how work finds you, not the one on the website.
Step 2

Stakeholder Alignment

Every principal answers the same questions separately. Then we compare. The gap between your answers is usually the gap in the firm.
Step 3

Market
Potential

What your market would pay for if you were seen differently. The budgets in reach, the ones you're leaving on the table, and what to fix first to close the gap.

DISCOVERY is where every engagement starts.

One day, together, looking at your firm the way your market sees it. You leave knowing which of the four pillars is holding your budgets down, and what to do about it first. Most firms come in convinced it's marketing. It rarely is.

What it is

A structured one-day diagnostic across the four pillars: Positioning, Expertise, Sales, Marketing. We look at what you sell, how you're seen, what you charge, and where the work comes from. You get a written assessment, a ranked list of gaps, and a recommendation for what to do next — with me or without me.

Why it's needed

You're stuck at the same budgets and you've tried things. A rebrand, more content, a new website. Nothing moved. That's usually because the fix went to the wrong pillar. This finds the right one.

How to get started

A short call to check it's a fit. Then a date.

Who it's for

Founders and principals of creative firms — design, motion, brand, digital, strategy — doing real work and hitting a ceiling. Also independent creatives who run their practice as a business.

When the time is right

There are many symptoms that might signal the need for a discovery workshop, including:

Can't name what's actually blocking you
Same kind of client for two years
Proving your value on every pitch
Tried a rebrand, more content, a new site — nothing moved
Budgets stopped growing while the work got better
Everyone on the team has a different theory

What to expect

You're ready to get started. What happens next?

1. The Questionnaire

Twenty minutes. Who you serve, what you sell, what you charge, where the last ten projects came from, etc.

2. The Materials

Your website, your last three proposals, your rate card if you have one. An hour to pull together and send it over.

3. The Workshop

One day. We work through the four pillars in order. I ask, you answer, we look at the gap between what you think you sell and what your market thinks it's buying.

4. The Assessment

Within a week: a written summary, the pillar to fix first, and a recommended path. If the recommended path is one of my programs, the €2,000 is credited against it.

Logistics

Location

Remote, or in person in Tegernsee, Germany.

Duration

Full day workshop, plus the assessment within one week.

Scheduling

Usually within two to three weeks.

Participation

The principal for the full day. A second partner or lead if there is one.

Qualification

An independent creative firm or practice with at least [three] years of trading and a principal willing to be in the room.

Cost

€2,000. Credited in full against any pillar or the full engagement booked within 90 days.

Payment Terms

Prepaid, non-refundable. Travel costs excluded. VAT excluded. Bank transfer or card.

DiscoveryPositioningExpertiseSalesMarketingConsulting

Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany
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