OCTOBER COHORT INTAKE IS NOW OPEN

PILLAR FOUR: MARKETING

Build the engine that finds them, attracts them, converts them.

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Three Steps

Step 1

Signature
Publication

Establish authority in writing. Become the voice your audience trusts.
Step 2

Marketing
Funnel

Full system: strategy, funnel, emails, ads. We run it with you. Business grows.
Step 3

Content
Creation

Publishing plan, social game, newsletters, speaking gigs. We build the full content engine.

Marketing is the last pillar for a reason.

Run it before the other three and you amplify the wrong thing. Run it after, and every piece of content carries the position, the model and the offer. This is where the flywheel gets built.

What it is

A [twelve-month] marketing engagement built around your positioning and your expertise. We build the assets in sprints: the signature essay, the talk, the publication rhythm, the lead path from first read to first conversation. I do the strategy; a small circle of specialists does the build — copy, performance, brand, motion, web — under my direction.

Why it's needed

You don't post because you don't know what to say. Nobody knows you, so they don't trust you with strategy. So you're never in the room. Marketing done from a clear position breaks that chain — and it's the only place it can be broken.

How to get started

A short call. This pillar requires Positioning and Expertise, done with me or demonstrably done.

Who it's for

Firms above [€250k] who have the position and the model and now need to be known for them.

When the time is right

There are many symptoms that might signal the need for Marketing, including:

You want predictable work from people who already get what you do
Best clients came from referrals and you can't get more
"Start the newsletter" has been on the list for two years
You built an offer and nobody knows it exists
Publishing without positioning — making noise
An audience but no business

What to expect

1. Paperwork

Agreement and invoice.

2. Audit

Everything you've published, everywhere. What worked, what you stopped.

3. The Plan

Channels, cadence, the four assets we'll build, in order. One page.

4. Sprints

[Four] asset sprints of [six to eight] weeks. Each ends with something live.

5. The Rythmn

Monthly review. What went out, what came back, what changes.

Deliverables

Signature Publication.
Written, designed, live.

‍Marketing Funnel.
Landing page, email sequence and ads, built and connected.

‍Content Creation.
Six months of social content, newsletter, and a speaking plan.

‍Monthly review.
What went out, what came back, what changes.

Logistical matters,
for your perusal

Location

Remote

Duration

[Twelve] months.

Scheduling

Four to six weeks out. [Two] engagements running at a time.

Participation

The principal, [two to four] hours a week. Specialists do the build.

Qualification

Positioning and Expertise in place. A principal willing to be the face of the firm.

Cost

From €12,000. Specialist build work is scoped and quoted separately.

Payment Terms

Prepaid, non-refundable. Travel costs excluded. VAT excluded. Bank transfer or card.

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