A Boutique Advisory
Positioning creative firms profitable in competitive markets.
PILLAR THREE: SALES
Get hired as the guide. Set the price.
Learn to qualify instead of chase, run the conversation, and price the outcome rather than the hours.
Request a workshop >Three Steps
Step 1
Magnetic
Offers
Architect your signature offer. Make it clear, compelling, and sellable.
Step 2
Authentic
Sales
Build your sales playbook. Gain confidence. Close without losing yourself.
Step 3
Consulting Workshops
Turn sales into workshops and consulting to qualify for bigger budgets.
Sales is where the positioning either holds or collapses.
You can be positioned as a strategist and still sell like an executor — quote the hours, send the deck, wait. This pillar rebuilds what you sell and how you sell it, so the first conversation sets the budget instead of the last one.
What it is
Offer design and a sales playbook. We restructure what you sell so advisory and experimentation sit alongside execution — and are priced separately. Then we build the conversation that sells it: the questions, the sequence, the moment you name the number. You leave with a tiered offer, a pricing logic, and a script you'll actually use.
Why it's needed
Creatives who reposition and keep selling the same thing get seen through immediately. Restructuring what you sell is where the budgets live. Most firms charge most for the making. Boutique firms charge most for the thinking.
How to get started
A short call. Positioning first, always.
Who it's for
Firms and independents who are getting the conversations but losing them on scope and price.
When the time is right
There are many symptoms that might signal the need for Sales, including:
Sales funnel overly reliant on outbound
Always building customised offers for clients
Every proposal turns into a negotiation
Scoping to win, losing on margin
Never saying a number out loud before the proposal
Always and always competing on price
What to expect
1. Paperwork
Agreement, NDA, materials list, invoice.
2. Materials
Last ten proposals, won and lost, with what you charged and what it cost you. A survey to all principals.
3. Service Offer Design
[Two] sessions.
4. Authentic Sales
[Two] sessions, then the playbook run on [three] live conversations, debriefed.
5. Consulting Workshops
[One] session to design your paid first engagement.
6. Implementation
[Two] months of support while the new offers go into market.
While working with Marko, we got to the essence of what clients need and want to hear and how to integrate that into our website. Now, when we get on a call with new clients, they have a clearer picture of what to expect from us, which is a huge advantage because we can close even big deals faster.
Founder, The Scope
Germany
Marko redefined my standards and made me go after bigger fish for my podcast — It worked
My journey with Marko has been transformative. As an entrepreneur in design strategy, I was often distracted by 'shiny objects'. Marko's support brought much-needed clarity, helping me narrow my focus in industrial design and design strategy. His NLP background led to challenging conversations, which were crucial in reframing my perspective and tackling challenges effectively. I'd recommend Marko to anyone feeling stuck or looking to think bigger. He's great at challenging your thoughts, keeping you accountable, and pushing you to grow. With his guidance, I've also refined my approach to hosting my podcast, engaging more deeply with guests like Joe Foster of Reebok and
Stefan Ytterborn of Cake. Marko's coaching has given me clarity and confidence, enabling deeper conversations with clients and leaders. If you're ready to question your beliefs and grow, Marko is your go-to guy. He's helped me focus on what truly matters, driving my business with clarity and passion.
Founder, Reframe
Switzerland
Nearly 2x revenues and closing higher deals with better margins
Marko is a catalyst for change. His coaching and consulting transformed our business. It was an arduous process – not by his fault, but by our doubts and challenge to focus. Despite ourselves, he guided us through one of our driest seasons into our best years yet. Eighteen months after our first session, we've increased our revenue by nearly 2x, closing more deals with higher margins while continuing to attract better clients. Follow the program, put in the effort, and stick it out. Your business will never be the same.
Partner, Stewart Design
USA