A Boutique Advisory
Positioning creative firms profitable in competitive markets.
PILLAR TWO: EXPERTISE
Turn what you know into something you can own.
Find the thinking you give away, name it, and package it into frameworks clients will pay for.
Request a workshop >Three Steps
Step 1
Leadership Audit
Your leadership story, mapped. What shaped you, what you've learned, what matters, what you refuse to compromise on.
Step 2
Book Structure
The spine, built together. Chapters that flow from who you are → what you do → why it matters → what you believe.
Step 3
Guided Writing
Biweekly calls. You write between them. We discuss what's on the page, refine the thinking, move forward. You do the writing. I guide the thinking.
Every experienced creative is sitting on an asset they've never written down.
The way you think. The pattern you've seen a hundred times. The method you use without naming it. Expertise extracts it, names it, and turns it into the thing clients pay for before the work starts.
What it is
An IP extraction process. We interview you until the method is on the table, then structure it into a named framework — something with a shape, a sequence, and a reason it works. You leave with your model, a way to explain it in five minutes, and the outline of the essay, talk or workshop that carries it.
Why it's needed
Positioning says you can think. Expertise proves it. Without a named model, "strategy" is a word on your website. With one, it's a thing a client can buy.
How to get started
A short call. Positioning first if you don't have it — a model without a position is a method nobody asked for.
Who it's for
Creatives with ten or more years in, who solve the same problem in a way they can't yet explain.
When the time is right
There are many symptoms that might signal the need for Expertise, including:
Clients say "we love how you think" and hire you to execute
You've explained your approach a hundred times and never written it down
You lead people and can't articulate what you stand for
"Strategy" is on your website and nowhere else
You've been asked to speak and had nothing to say
Your best thinking lives in old decks nobody reads
What to expect
1. Paperwork
Agreement and invoice.
2. Materials
Any decks, notes, talks or half-written articles where you've tried to explain how you work.
3. Extraction Sessions
Six sessions of ninety minutes. I ask, you talk, I map. By session three the shape is visible.
4. Structuring
I draft the framework. Name, stages, logic, one page. You tear it apart, we rebuild it.
5. Deliverables
We put it in a thesis, a book draft or a talk within [two weeks], so it's tested on a real audience before you fall in love with it.
6. Publishing (Optional)
Not included and optional is a pubklishing service. Means we poublish your book, or record your Thought Leader interview or book you on a stage.
I doubled my quote on Marko's suggestion; the client accepted.
When I came to Marko, I was starting to have more work than I could handle. I didn't know what to do, especially about growing into a studio. Marko told me nobody knows what they're doing, and there is no one way to do it. That hit home. The whole experience with Marco was about figuring out what works for me. Discussing problems and setting goals with him was incredibly helpful. His masterclass and check-ins added even more value. I had an issue with low prices, attracting bad clients. Marko helped me see that. Raising my prices got rid of those clients, and it was for the best. Why recommend Marko? He's got real experience running a creative agency and knows the pitfalls. He shares his failures and learnings, which are incredibly insightful. Plus, he's kind and patient – everything you want in a great teacher. One thing that stands out is a project where I doubled my quote on Marko's suggestion. The client accepted, and that alone paid for his services. Marko gave me the push to think bigger, and it paid off.
Founder, Sufrin TV
USA
A staggering 100% increase in revenue without acquiring new clients
I started working with Marko a few months ago, grappling with issues like pricing, self-esteem, and valuing my work. The most significant change since working with Marko? A massive boost in confidence and a clear action plan to increase my pricing. Before Marko, I didn't realize the untapped potential in my client relationships. He helped me see the need to maximize the benefits of my services. We restructured my work efforts, which led to a staggering 100% increase in revenue without acquiring new clients. This revenue boost wasn't just about numbers; it transformed our studio. We're now in a comfortable position, delivering better work and attracting superior clients. What stands out is how Marko assisted me in submitting an estimate to a major client on a tight deadline. His guidance was instrumental in getting the largest budget I've ever proposed approved. This single action doubled our revenue over the next few months. I'm incredibly grateful for Marko's help, which has taken our studio to new heights. His coaching has been a game-changer, and I highly recommend it to anyone looking to elevate their business.
Founder, Bisulala
Spain
We only had one session with Marko. In that session, we received important impulses, which helped us to rethink and restructure some parts of our company. The positive effect for me personally was that I gained back a lot of time. But more importantly, the conversations with Marko felt like having a brother with a similar mindset.
Founder, HearDis!
Germany