Stop following others. Honestly, most of them don't know shit. Not the gurus, not the ten-step posts, not the people selling you their success story. And that includes me. I'm not here to give you another formula to follow. I'm here to take apart the mindf*cks that keep so many of us stuck: toxic leadership, money, grind culture, the budgets that never grow even when the work does, the marketing hype, the f*cking work-life balance nobody actually has. I'll share what I've seen and lived in 25 years of building, selling and starting again, and the stories of people who refused to scale and made it work anyway. You decide what's true for you. Because in an industry this toxic, the leader you need most is the one you become yourself. Build a business around your life, and a life worth handing down.
