Positioning creative firms profitably in competitive markets
CREATIVE BUSINESS ACCELERATOR
You're good at what you do. Really good.
So why are your clients still paying like you're not? Let's fix that. Twelve weeks for creatives who are done with small budgets.
APPLY FOR THE OCTOBER INTAKE →€250/week for 12 weeks · You need about four hours per week
€250/week for 12 weeks · You need about four hours per week
Applications close Oct 12, 2026 · Starts Oct 13, 2026 · Finishes Jan 29, 2027
DixonBaxi—Paradiso Week, London 2024
TWELVE WEEKS. FOUR FINISHED ASSETS.
The core four programs from my advisory broken down for this accelerator.
ASSET 1
YOUR PROFITABLE POSITIONING
Define where you fit, who you are for and what you want to be known for. You leave with: a one-line position, a written manifesto and language for your website.
ASSET 2
Your magnetic Offer
Create a first engagement that sells your thinking before your execution is compared with three competing quotes. You leave with: a door opening offer that is priced, scoped and ready to sell.
ASSET 3
Your authentic Outreach Routine
Build a repeatable way to begin conversations with the people who hire firms like yours—without spam or pretending to be someone else. You leave with: a target list, an opening framework and a weekly routine you can maintain.
ASSET 4
Your content Playbook
Create a simple system for publishing three useful ideas per week in your own voice. You leave with: your first published piece and twelve ideas ready behind it. We'll build momentum for more.
BONUS
Your visual Sales MaP
Lead sales conversations with confidence. Ask the questions that matter—including budget—without making it awkward. By the end of the call, both sides know whether the opportunity is worth pursuing.
BY WEEK TWELVE, YOU’LL HAVE
- A position people can remember.
- An offer that opens doors.
- A way to start the right conversations.
- And a content system that keeps you visible when client work gets busy
- As a bonus, I will show you how to lead sales talks like a pro
- Not course notes. Four finished assets built around your real business.
Our community platform
NOT A COURSE. YOUR ACTUAL BUSINESS.
October 13:
We meet in the room for a 60 minute kickoff session—5pm CET, 11am EST, 8am PST
Every Friday:
One clear challenge drops. Includeing instructions and examples.
Every Thursday:
A live 60-90 minute working call. Bring your homework, client problem or decision keeping you stuck (5pm CET, 11am EST, 8am PST).
Between calls:
Ask questions while they are still relevant inside the group chat.
January 29:
You finish with four completed assets and a goodby session (5pm CET, 11am EST, 8am PST).
There is a two-week break over Christmas.
Our community platform
Bonus
MONTHLY GUEST SPEAKERS
Each group gets guest speakers chosen around the people in the room and the work they are building. Guests join to share their experience, answer questions and challenge the group’s assumptions. Below are some of the people who have joined previous programmes.
Vera-Maria Glahn
Consultant and former studio owner at Field.io
Juan Pablo Kessler
Creative Director, Design & Branding at Bundesliga.de
TBA
THE ROOM
Thirty people. Not three. Not three hundred. Enough disciplines, experience and perspectives to expose questions you had not considered. Small enough for your own questions to be answered. Twelve calls. Twelve challenges. Three guest sessions. Around four hours of work each week.
DOES IT WORK?
One duo entered the previous programme quoting €5,000 projects. By the end, they were closing at €20,000.
An independent artist secured a retainer after years of moving from one project to the next.
One founder said it more simply:“I found myself. I know what to do now.
APPLY FOR THE OCTOBER INTAKE →Individual results. Not typical and not guaranteed. Just real outcomes from people who did the work.
Individual results. Not typical and not guaranteed. Just real outcomes from people who did the work.
Three OPTIONS
The same programme. The difference is proximity.
Recordings only
Get access to all session recordings while you are in the program. No chat support.
Start at
€100
Billed weekly: €100/week for 12 weeks. Cancel at any time. VAT excluded.
LIVE Workshops
All four assets, twelve challenges, weekly calls, group support and monthly guests.
Start at
€250
Billed weekly: €250/week for 12 weeks. Cancel at any time. VAT excluded.
Private Workshops
Everything in the Live Group, plus three private calls to help with your implementation.
Start at
€500
Billed weekly: €500/week for 12 weeks. Cancel at any time. VAT excluded.
One €20,000 project instead of one €5,000 project covers the group programme five times over.
WHO THIS IS FOR
Experienced solo creatives, small studios and independent agencies with good work and paying clients—but not yet the clients, briefs or budgets they want.
It is not for people seeking their first client, a passive course or someone to build the business for them.
Chisinau, 2024
YOUR HOST: MARKO PFANN
I’VE BEEN THE THIRTY-FIVE-PEOPLE-ON-PAYROLL STUDIO FOUNDER
DDD, Milan 2023
Marko co-founded a seven-figure creative studio, grew it to thirty-five people and eventually exited. He later advised a two-person studio that turned a five-figure execution brief into a seven-figure mandate to lead the project. Over twelve years, he has advised more than one hundred creative firms and taught more than three hundred founders and creative practitioners.
Ready?
YOUR WORK DESERVES BETTER CLIENTS
Thirty places. Applications close October 12, 2026.The application takes about three minutes. I read every one and reply within forty-eight hours. If it is not right for you, I’ll tell you.
APPLY FOR THE OCTOBER INTAKE →
€250/week for 12 weeks · You need about four hours per week · Applications close Oct 12, 2026 · Starts Oct 13, 2026 · 5pm CET, 11am EST, 8am PST · Finishes Jan 29, 2027
The things people ask me in my DMs:
WHEN DOES IT START
Applications close Oct 12, 2026. We start Oct 13, 2026 at 5pm CET, 11am EST, 8am PST, with a kickoff session. · We finish Jan 29, 2027.
WHAT ACTUALLY IS THIS?
A twelve-week working programme with a room of thirty experienced creatives. It is not a course. You build four real assets around your own business and leave with them finished.
WHO IS THIS FOR?
Experienced solo creatives, small studios and independent agencies with good work and paying clients—but not yet the clients, briefs or budgets they want. If you are looking for your first client, this is probably too early.
HOW MUCH TIME DOES IT TAKE?
About four hours per week: the Thursday call, the weekly challenge and the work required to complete it. You do not need to stop client work. You do need to show up.
DO I HAVE TO ATTEND LIVE?
No, but Thursday is where most of the value happens. If you miss a call, you can bring the question into the group and I will answer it there.
WILL MY QUESTIONS ACTUALLY GET ANSWERED?
Yes. Every question raised on the Thursday call gets an answer. Anything we cannot cover live moves into the group.
HOW IS THIS DIFFERENT FROM A COURSE?
A course gives you information and hopes you use it. Here, you bring your real business, your unfinished work and your difficult decisions. I can see what you are building, tell you what is not working and help you improve it.
WHAT DOES IT COST?
The Live Workshopss are €250 per week for twelve weeks: €3,000 in total. The Private Track is €500 per week: €6,000 in total, including three private calls. Prices exclude VAT.
WHAT IF IT ISN’T FOR ME?
This is an accelerator community not a hostage situation. You can stop paying and leave anytime. No questions and no awkwardness. If you are uncertain before joining, apply anyway. I will tell you honestly whether I think the programme can help.
CAN’T I FIGURE THIS OUT WITH AI?
You can use AI to generate options, research a market and improve a draft. What it cannot do well is see your position from outside, understand how the room responds to you or tell you which difficult decision you are avoiding. That outside perspective is why the programme exists.
WHAT RESULTS CAN I EXPECT?
That depends on whether you do the work. Previous participants have moved from €5,000 projects to €20,000, secured retainers and developed far more confidence in what they sell. Those are real results, not guarantees. The programme gives you the structure, feedback and room. You still have to use them.
What past CLIENTS think
THE NEXT GROUP STARTS OCTOBER 13
The application takes about three minutes. I read every one myself and reply within forty-eight hours.
APPLY FOR THE OCTOBER INTAKE →