MOve with certainty

"The knowledgeable outsider."

Chris Do, CEO at The Futur

I spent twenty years building Impossible Pictures. Since then, I’ve advised hundreds of studio founders on six continents.

Reserve isn’t consulting. It is decision stewardship. It’s where founders bring the decisions that no framework, AI prompt, or consultant can make for them.

Think: installing a robust sales system. Making a key hire. Repositioning the studio. Pitching a multi-million dollar deal. Developing intellectual property. Preparing for acquisition.

Bring me the decisions that keep you up at night...
Should we shrink the team?
Make them a partner?
Reposition the studio?
Pursue an acquisition?
Sell the company?

We diagnose the situation, pressure-test the options, see around corners, and decide what happens next.Together we make the call. I help you make a better one.

"I couldn't have gone at this speed without you."

Jared Hobbs, Founder at Deep Sky Studios

Every major decision goes into your Decision Ledger™ — what changed, what you’re deciding, the options, consequences, decision, and next move.

Over time, it becomes the institutional memory of the business.

A record of judgment.
A leadership asset.
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And eventually…
A valuable piece of transition readiness.
I work one-on-one with a small number of founders.

Founders stewarded include studios like Antfood, Bindery, BIEN, The Furrow, Giant Ant, Kill 2 Birds, Laundry, Sarofsky, STATE, VERSUS, and many others spanning animation, motion, live action, sound, design, and experiential.

The work itself is private. The results are anything but.

"We've been contacted by and awarded two music videos for Katy Perry... a great conscequence of the process we started together."

Martín Schurmann, Founder at Studio VAS

Practice isn’t advice. It’s stewardship:

• A structured decision-making process
• A living Decision Ledger™
• A trusted thinking partner also carrying what’s at stake
• The confidence to move forward on consequential decisions

Reserve is intentionally limited to a small number of founders. Engagements begin at $10K per month, structured quarterly.

Not ready for ongoing Reserve?

Sometimes you don’t need me alongside you indefinitely. You need me for one heavy decision that really matters.

That’s a Reserve Decision Sprint.

4–6 weeks.
One consequential project.
€10K fixed investment.