Module 1
1. Boutique Positioning
Most creatives position around what they make — "we do motion," "we design brands" — which makes them interchangeable and forces them to compete on price. We reposition you around what you think, for whom, and why it matters. Once your position is clear, clients stop asking what you cost and start asking what you'd do.
Module 2
2. Magnetic Offer
Most creatives sell execution, so every conversation starts with "how much." We name the thinking you already give away for free and put a price on it. You shift from "here's what it costs to make" to "here's what it costs to decide." Once your first engagement sells the thinking, the making follows at a different budget.
Module 3
3. LinkedIn Content Playbook
Most creatives don't publish because they're not sure what they'd claim. We turn your position into a rhythm you can hold: one idea a week, in your voice. You shift from posting the work to publishing the view. Once people know what you think, they call you for it.
Module 4
4. Sales Playbook
Most creatives wait for the brief and then quote against it. We build how you actually meet people, start conversations, and get into the room before the brief exists. Real relationships with people who hire people like you.