Positioning creative firms profitably in competitive markets
EXTEND REACH
NOT MORE REACH. THE RIGHT REACH.
You don't need a bigger audience. You need the right fifty people to know your name. EXTEND REACH puts your thinking in front of the buyers you actually want, before they have a brief.
Request This ENGAGEMENT →DixonBaxi—Paradisoweek, London 2025
BE THE FAMILIAR NAME
Most firms wait for referrals. Then the pipeline dries up the moment delivery gets busy.
Extend Reach builds a system around a list of companies you want to work with. It runs every week, whether you're busy or not.My role is to build it, launch it and coordinate the specialists who run it with you.
THREE PARTS
Part 1
THE RHYTHM
Your thinking, distributed weekly. Newsletter, LinkedIn, email. In a voice people recognise as yours.
Part 2
TARGETED CAMPAIGNS
Paid visibility shown only to the companies and decision-makers you choose.
Part 3
ROOMS
The podcasts, publications, communities and events your buyers already trust. And a plan to get you into them.
REPUTATION IS FAMILIARITY, REPEATED
You can't make someone need you this month. You can be the firm they already have in mind when the need arrives. Nobody remembers one post. They remember a name they've seen for six months.
HOW IT WORKS
EXTEND REACH runs in quarterly cycles.
QUARTER 1
We define the list, sharpen the angles and build the system. First campaigns go live in accounts you own.
QUARTER 2
The right people start recognising your name and your thinking.
QUARTERS 3–4
Familiarity deepens. People reply who never replied before.
ONGOING
The system compounds. More conversations start warm.
One quarter gets the system live. A reputation takes longer. Most firms continue for six to twelve months.
WHEN THE TIME IS RIGHT
Referrals are your only reliable source of work
The right prospects don't know you exist
Your pipeline disappears when delivery gets busy
You're entering a new market or sector
Your content reaches other creatives, not buyers
The work is good and the pipeline is still luck
What to expect
1. THE LIST
The companies and decision-makers worth becoming known to.
2. THE ANGLES
The problems and ideas your firm should keep talking about.
3. THE BUILD
Rhythm, audiences and campaigns, set up in accounts you own.
4. THE ROOMS
The podcasts, publications and events your buyers pay attention to.
5. THE QUARTER
We launch, read the signals and adjust.
Marko has been fantastic at helping us appreciate the value we already have and how to communicate it. With his guidance, we've found the strength to get out of our comfort zone to be more ambitious. There's no denying that Marko's continued help and support have led us to significant growth.
Founder, Joyo (Ex Google)
USA
Marko, I want to thank you for helping us to get our agency to the next level. We have been working together now for just over a month, but I can already see the results. You know what you're talking about, and you're giving us the tools and the frameworks to achieve our goals, which is just wonderful. And for a German guy, you got a lot of humour.
Founder, Koekepeer
Netherlands
I personally want to extend my deepest gratitude to Marko. His professional guidance, coupled with his amiable nature, has been a tremendous asset to our team. His advice has always been spot-on, leading us to paths we never thought possible. So, a big thank you to Marko, not just for being an incredible professional but also for being a great individual. Your contributions have been a cornerstone of our success here at Morgenluft.
Co-Founder, Morgenluft
Germany