Positioning creative firms profitably in competitive markets
CONVERT → THE SALES CEILING
GOOD WORK DOESN’T SELL ITSELF. IT NEVER DID.
When you become one of three quotes, you are already being compared on price. CONVERT changes what you sell—and how you sell it.
Request This ENGAEMENT →Chisinau, 2026
SELL WITHOUT PITCHING
From selling hours and deliverables to selling your thinking. We build a clear offer, a paid first engagement and a sales process your team can use without becoming someone they are not. My role is to design it with you, rehearse it and test it in live conversations.
THREE PARTS
Part 1
THE OFFER
Restructure your services into a clear buying sequence with defined scope, pricing and boundaries.
Part 2
THE CONVERSATION
Build your sales & networking playbook. Gain confidence. Close without losing yourself.
Part 3
FIRST ENGAGEMENT
Create a paid workshop or diagnostic that lets clients experience your thinking before committing to execution.
SALES IS WHERE POSITIONING HOLDS OR COLLAPSES
You can position yourself as a strategic partner and still sell like an executor. Quote the hours. List the deliverables. Send the deck. Wait. The moment you do that, the buyer stops comparing your thinking and starts comparing your price. CONVERT makes the way you sell match the way you want to be hired.
WHEN THE TIME IS RIGHT
You get conversations but lose them on price or scope
Every proposal is built from scratch
Every proposal becomes a negotiation
You give away strategic thinking to win execution work
You avoid discussing money until the proposal
Different people sell the firm in different ways
What to expect
1. THE EVIDENCE
We review recent proposals, wins, losses, pricing and the real cost of delivering the work.
2. THE OFFER
We restructure your services into a coherent buying sequence.
3. THE FIRST ENGAGEMENT
We design and price the workshop or diagnostic that begins a bigger client relationship.
4. THE CONVERSATION
We build and rehearse the questions, pricing language and objection handling.
5. LIVE TESTING
You use the process in real opportunities. We debrief what happened and refine it until it holds.
While working with Marko, we got to the essence of what clients need and want to hear and how to integrate that into our website. Now, when we get on a call with new clients, they have a clearer picture of what to expect from us, which is a huge advantage because we can close even big deals faster.
Founder, The Scope
Germany
As an entrepreneur in design strategy, I was often distracted by 'shiny objects'. Marko's support brought much-needed clarity... I've refined my approach to hosting my podcast, engaging more deeply with guests like Joe Foster of Reebok and Stefan Ytterborn of Cake. He's great at challenging your thoughts, keeping you accountable, and pushing you to grow.
Founder, Reframe
Switzerland
It was an arduous process — not by his fault, but by our doubts and challenge to focus. Despite ourselves, he guided us through one of our driest seasons into our best years yet. Eighteen months after our first session, we've increased our revenue by nearly 2x, closing more deals with higher margins while continuing to attract better clients.
Partner, Stewart Design
USA