Great work. TOO Few clients. TOO Low budgets.

You didn’t spend years getting this good to keep accepting the same clients, the same briefs and the same budgets. You want a real business on your own terms. Not a bigger agency with more payroll, more meetings and thinner margins.A small creative firm that gets hired for its judgement—and paid accordingly.

THE MARKET HIRES THE VERSION OF YOU IT UNDERSTANDS

When a client tells someone else what you do, what do they say? If the answer is “design,” “animation,” “branding” or another list of services, they are describing what you make—not why you matter. That is why good creatives remain stuck with average briefs and low budgets.

DixonBaxi—Paradiso Week, London 2024

Sagmeister. Rubin. Pentagram.

Names that don’t chase clients. Clients chase them. They are known not only for what they make, but for how they think—the opinions they hold, the problems they notice and the point of view behind the work. You do not need their fame, scale or history. The principle is the same: people remember one clear idea, not a list of services.

GO BOUTIQUE, NOT BIGGER

Studios and agencies usually grow by adding people. Boutiques grow by raising the value of the work. It's the third path between staying small and stressed or building an agency full of payroll, meetings and shrinking margins: A small firm with a clear position, a recognised point of view and a premium way of working.

Paradiso Merida, Workshop 2024

BY WEEK TWELVE, YOU’LL HAVE

• A position people can remember.
• An offer that opens doors.
• A way to start the right conversations.
• And a content system that keeps you visible when client work gets busy
• As a bonus, I will show you how to lead sales talks like a pro
• Not course notes. Four finished assets built around your real business.

Our community platform

NOT A COURSE. YOUR ACTUAL BUSINESS.

October 13:
We meet in the room for a 60 minute kickoff session—5pm CEST, 11am EST, 8am PST

Every Friday:
One clear challenge drops. Includeing intructions and examples.

Every Thursday:
A live 60-90 minute working call. Bring your homework, client problem or decision keeping you stuck (5pm CEST, 11am EST, 8am PST).

Between calls:
Ask questions while they are still relevant inside the group chat.

January 29:
You finish with four completed assets and a goodbuy session (5pm CEST, 11am EST, 8am PST).

There is a two-week break over Christmas.

Our community platform

Bonus

MONTHLY GUEST SPEAKERS

Each group gets guest speakers chosen around the people in the room and the work they are building. Guests join to share their experience, answer questions and challenge the group’s assumptions. Below are some of the people who have joined previous programmes.

THE ROOM

Thirty people. Not three. Not three hundred. Enough disciplines, experience and perspectives to expose questions you had not considered. Small enough for your own questions to be answered. Twelve calls. Twelve challenges. Three guest sessions. Around four hours of work each week.

DOES IT WORK?

One duo entered the previous programme quoting €5,000 projects. By the end, they were closing at €20,000.

An independent artist secured a retainer after years of moving from one project to the next.

One founder said it more simply:“I found myself. I know what to do now.

YOUR HOST: MARKO PFANN

I’VE BEEN THE THIRTY-FIVE-PEOPLE-ON-PAYROLL STUDIO FOUNDER

DDD, Milan 2023

Marko co-founded a seven-figure creative studio, grew it to thirty-five people and eventually exited. He later advised a two-person studio that turned a five-figure execution brief into a seven-figure mandate to lead the project. Over twelve years, he has advised more than one hundred creative firms and taught more than three hundred founders and creative practitioners.