A Creative Boutique Advisory
Positioning creative firms profitably in competitive markets
TOUCHPOINT THREE: SELL
Good work doesn't sell itself. It never did.
It's what happens when you're one of three quotes. I help creative firms access bigger budgets from better clients.
Request This workshop >Three Steps
SELL WITHOUT PITCHING. From interrupting strangers, to conversations with people who already know your work.
We build a first engagement that sells your thinking rather than your hours, and a process that keeps running while you're busy delivering.
You leave with: an offer, priced and scoped, that keeps selling while you're busy.
MY ROLE: I design it with you and rehearse it until it holds.
Step 1
Magnetic
Offers
Architect your signature offer. Make it clear, compelling, and sellable.
Step 2
Authentic
Outreach
Build your sales & networking playbook. Gain confidence. Close without losing yourself.
Step 3
Consulting Workshops
Turn sales into workshops and consulting to qualify for bigger budgets.
Sales is where the positioning either holds or collapses.
You can be positioned as a strategist and still sell like an executor — quote the hours, send the deck, wait. This pillar rebuilds what you sell and how you sell it, so the first conversation sets the budget instead of the last one.
What it is
Offer design and a sales playbook. We restructure what you sell so advisory and experimentation sit alongside execution — and are priced separately. Then we build the conversation that sells it: the questions, the sequence, the moment you name the number. You leave with a tiered offer, a pricing logic, and a script you'll actually use.
Why it's needed
Creatives who reposition and keep selling the same thing get seen through immediately. Restructuring what you sell is where the budgets live. Most firms charge most for the making. Boutique firms charge most for the thinking.
How to get started
A short call. Positioning first, always.
Who it's for
Firms and independents who are getting the conversations but losing them on scope and price.
When the time is right
There are many symptoms that might signal the need for Sales, including:
Sales funnel overly reliant on outbound
Always building customised offers for clients
Every proposal turns into a negotiation
Scoping to win, losing on margin
Never saying a number out loud before the proposal
Always and always competing on price
What to expect
1. Paperwork
Agreement, NDA, materials list, invoice.
2. Materials
Last ten proposals, won and lost, with what you charged and what it cost you. A survey to all principals.
3. Service Offer Design
Two sessions to restructure your services offerings into a coherent ladder.
4. Authentic Sales
Two sessions, then the playbook run on three live conversations, debriefed.
5. Consulting Workshops
One session to design your first paid client workshop.
6. Implementation
Four weeks of support while the new offers go into market.
While working with Marko, we got to the essence of what clients need and want to hear and how to integrate that into our website. Now, when we get on a call with new clients, they have a clearer picture of what to expect from us, which is a huge advantage because we can close even big deals faster.
Faruk Heplevent
Founder, The Scope
Germany
As an entrepreneur in design strategy, I was often distracted by 'shiny objects'. Marko's support brought much-needed clarity... I've refined my approach to hosting my podcast, engaging more deeply with guests like Joe Foster of Reebok and Stefan Ytterborn of Cake. He's great at challenging your thoughts, keeping you accountable, and pushing you to grow.
Robert Inderbitzin
Founder, Reframe
Switzerland
It was an arduous process — not by his fault, but by our doubts and challenge to focus. Despite ourselves, he guided us through one of our driest seasons into our best years yet. Eighteen months after our first session, we've increased our revenue by nearly 2x, closing more deals with higher margins while continuing to attract better clients.
Aaron Johnson
Partner, Stewart Design
USA