Most creativs aren't stuck because of their work. They're stuck because of where they sit in the project chain.
I've watched it for twelve years. The work is good. Often way better than the competitors getting the big budgets. The difference is position, not talent.
The mentor who's actually been there.
I started my creative business at 23, earning $400 a week, living on sourdough and hummus. Today I run a seven-figure business - and I help creative founders do the same, faster than I did.
I co-founded a motion studio in 2012. It went to seven figures fast.
We branded TV stations around the world. Won awards. Thirty people on payroll at the peak. From the outside it looked like the thing you build a career toward. From the inside, it was a trap.
Every contract was a big bet.
High budgets meant high risk. High pressure meant low margins. Payroll doesn't care whether the pitch landed. It cost me relationships I still miss.
Eventually the partnership and the business crumbled. I sold. Clients were waiting for me to start again. I said no.
Not because I couldn't. Because it felt empty.I didn't want to make things anymore. I wanted to think about what should be made, and who for, and why. So I consulted. The first was a two-person studio.
We didn't touch their work. We changed how they described it.
From executors to guides. A 5-figure pitch became a 7-figure project with Red Bull, with the mandate to lead. One small change. That's when I understood the pattern.
Work with me
Merida
London
Mexico City
Does it feel like something needs to change?
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Barcelona
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Milan
Barcelona
Merida
Merida
Merida
Munich
Barcelona
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