You've built a business that works

You have clients. You make money. You're past survival mode.
But now you're stuck with a question you can't ask anyone.
Do I scale this? Sell it? Build something else? Follow the next trend. Double down even though it feels small? Sell the company or become the brand? How do I break through to the next level? Does it even make sense for me?
You can't think out loud with your team. They need you to be certain. You can't be uncertain with your partners. They need confidence.
Your peers are either competitors or they solved this differently. The conversation feels off.
So you're alone with it.

What you actually need

Not more information. Not another framework. Not a course.
You need people. Builders at your level. People running real businesses with payroll and risk underneath them. People who understand why you might walk away from revenue that's easy. Who get what it costs to lead.
That's what this is.
Twelve of you. For a year.
You show up once a month. You talk about what you're actually thinking about. The group thinks alongside you.
No one's selling you a framework. No one's teaching. There's no stage. Just builders who know what you know and won't let you rationalize away from the hard decision.

What you get

Eleven other people asking the same question you are. Who know your context. Your team. Your constraints. What matters to you. Who will ask how it's going because they genuinely want to know. Who won't let you disappear or pretend.
Permission to explore without committing. You can say "what if I sold?" or "what if I built something parallel?" without it becoming prophecy. You get to think.
Real time. Not an afternoon workshop. A year to sit with the actual question. To test ideas. To evolve.
A facilitator who's built businesses, sold one, runs another. Not there to advise you. There to keep the conversation honest.
One guest speaker a month. Someone who's solved the problems you're wrestling with. Not lecturing. Just real perspective.
Async chat space between calls for sharing what worked, what failed, what you're wrestling with. To share guidance, resources and opinions.
Everyone teaches once. One thing that actually shifted your business. A strategy. A decision. A mindset shift. Because the best thinking comes from builders.

The structure

Monthly two-hour calls. Twelve people. One person brings the real question. We think about it together. Everyone gets their time over the year.
That's it.
€500/month
One year minimum.
Because this kind of thinking takes time.
However, this is a peer-community, not a hostage situation. If it's not for you, you can leave anytime

Two options

COHORT: €300/week or €3,000 upfront

All four assets. The full journey. Twelve weeks. Cancel anytime.Includes one one-on-one call.

ONE-ON-ONE: €500/week or €5,000 upfront

Everything in cohort. Plus me interviewing you. THE INTERVIEW: Six one-on-one calls over 12 weeks. I will interview you about your actual thinking. How you see the industry. What you believe. Why do you make decisions the way you do? We turn that into something long-form. A podcast episode. A short newsletter series. Or a whitepaper. Something that showcases how you actually think. 

Who this is for

You've built a business. You have clients, team, revenue.
Now you're dealing with the next level of complexity. Not how to get clients. How to lead. How to decide what's actually worth your time. Whether to stay or build something new. How to think about legacy.
You need peers. Not mentors. Peers who understand the weight of what you're carrying.

Ready?

If this feels right, reply. We'll talk.hello@markopfann.com
WhatsApp: +49 176 666 063 50

"The knowledgeable outsider."

Chris Do, CEO at The Futur

I spent twenty years building Impossible Pictures. Since then, I’ve advised hundreds of studio founders on six continents.

Reserve isn’t consulting. It is decision stewardship. It’s where founders bring the decisions that no framework, AI prompt, or consultant can make for them.

Think: installing a robust sales system. Making a key hire. Repositioning the studio. Pitching a multi-million dollar deal. Developing intellectual property. Preparing for acquisition.

Bring me the decisions that keep you up at night...
Should we shrink the team?
Make them a partner?
Reposition the studio?
Pursue an acquisition?
Sell the company?

We diagnose the situation, pressure-test the options, see around corners, and decide what happens next.Together we make the call. I help you make a better one.

"I couldn't have gone at this speed without you."

Jared Hobbs, Founder at Deep Sky Studios

Every major decision goes into your Decision Ledger™ — what changed, what you’re deciding, the options, consequences, decision, and next move.

Over time, it becomes the institutional memory of the business.

A record of judgment.
A leadership asset.
‍
And eventually…
A valuable piece of transition readiness.
I work one-on-one with a small number of founders.

Founders stewarded include studios like Antfood, Bindery, BIEN, The Furrow, Giant Ant, Kill 2 Birds, Laundry, Sarofsky, STATE, VERSUS, and many others spanning animation, motion, live action, sound, design, and experiential.

The work itself is private. The results are anything but.

"We've been contacted by and awarded two music videos for Katy Perry... a great conscequence of the process we started together."

Martín Schurmann, Founder at Studio VAS

Practice isn’t advice. It’s stewardship:

• A structured decision-making process
• A living Decision Ledger™
• A trusted thinking partner also carrying what’s at stake
• The confidence to move forward on consequential decisions

Reserve is intentionally limited to a small number of founders. Engagements begin at $10K per month, structured quarterly.

Not ready for ongoing Reserve?

Sometimes you don’t need me alongside you indefinitely. You need me for one heavy decision that really matters.

That’s a Reserve Decision Sprint.

4–6 weeks.
One consequential project.
€10K fixed investment.