A Boutique Advisory
Positioning creative firms profitable in competitive markets.
THE GAP is where every engagement starts.
One day, together, looking at your firm the way your market sees it. You leave knowing which of the four pillars is holding your budgets down, and what to do about it first. Most firms come in convinced it's marketing. It rarely is.
What it is
A structured one-day diagnostic across the four pillars: Positioning, Expertise, Sales, Marketing. We look at what you sell, how you're seen, what you charge, and where the work comes from. You get a written assessment, a ranked list of gaps, and a recommendation for what to do next — with me or without me.
Why it's needed
You're stuck at the same budgets and you've tried things. A rebrand, more content, a new website. Nothing moved. That's usually because the fix went to the wrong pillar. This finds the right one.
How to get started
A short call to check it's a fit. Then a date.
Who it's for
Founders and principals of creative firms — design, motion, brand, digital, strategy — doing real work and hitting a ceiling. Also independent creatives who run their practice as a business.
When the time is right
There are many symptoms that might signal the need for a discovery workshop, including:
Can't name what's actually blocking you
Same kind of client for two years
Proving your value on every pitch
Tried a rebrand, more content, a new site — nothing moved
Budgets stopped growing while the work got better
Everyone on the team has a different theory
What to expect
You're ready to get started. What happens next?
1. The Questionnaire
Twenty minutes. Who you serve, what you sell, what you charge, where the last ten projects came from, etc.
2. The Materials
Your website, your last three proposals, your rate card if you have one. An hour to pull together and send it over.
3. The Workshop
One day. We work through the four pillars in order. I ask, you answer, we look at the gap between what you think you sell and what your market thinks it's buying.
4. The Assessment
Within a week: a written summary, the pillar to fix first, and a recommended path. If the recommended path is one of my programs, the €2,000 is credited against it.
Logistics
Location
Remote, or in person in Tegernsee, Germany.
Duration
Full day workshop, plus the assessment within one week.
Scheduling
Usually within two to three weeks.
Participation
The principal for the full day. A second partner or lead if there is one.
Qualification
An independent creative firm or practice with at least [three] years of trading and a principal willing to be in the room.
Cost
€2,000. Credited in full against any pillar or the full engagement booked within 90 days.
Payment Terms
Prepaid, non-refundable. Travel costs excluded. VAT excluded. Bank transfer or card.
We only had one session with Marko. In that session, we received important impulses, which helped us to rethink and restructure some parts of our company. The positive effect for me personally was that I gained back a lot of time. But more importantly, the conversations with Marko felt like having a brother with a similar mindset.
Founder, HearDis!
Germany
A 2x increase in project budgets, during the pandemic
Your mentorship was pivotal during the pandemic, transforming my business from a small team of interns to a dynamic crew with two full-time employees. You reoriented my approach from passive to proactive, marking a significant turning point for us. I now tackle challenges with a newfound confidence. Immensely grateful for your guidance, you've been a cornerstone in both our business's success and my personal development.
Founder, Soda Films
Netherlands
Winning the German Brand Award proofs the concept
Our work with you led to big changes at Phoenix. Winning the German Brand Award showed how much our brand improved. Our new website and messaging attracted more clients and made us more visible. Moreover, our new found internal focus on enhancing marketing and communication strategies has led to noticeable business growth and a stronger market presence. Your role in this business transformation has been invaluable, and we are immensely grateful for your impactful contribution.
Partner, Phoenix Design
Germany
While working with Marko, we got to the essence of what clients need and want to hear and how to integrate that into our website. Now, when we get on a call with new clients, they have a clearer picture of what to expect from us, which is a huge advantage because we can close even big deals faster.
Founder, The Scope
Germany
Marko redefined my standards and made me go after bigger fish for my podcast — It worked
My journey with Marko has been transformative. As an entrepreneur in design strategy, I was often distracted by 'shiny objects'. Marko's support brought much-needed clarity, helping me narrow my focus in industrial design and design strategy. His NLP background led to challenging conversations, which were crucial in reframing my perspective and tackling challenges effectively. I'd recommend Marko to anyone feeling stuck or looking to think bigger. He's great at challenging your thoughts, keeping you accountable, and pushing you to grow. With his guidance, I've also refined my approach to hosting my podcast, engaging more deeply with guests like Joe Foster of Reebok and
Stefan Ytterborn of Cake. Marko's coaching has given me clarity and confidence, enabling deeper conversations with clients and leaders. If you're ready to question your beliefs and grow, Marko is your go-to guy. He's helped me focus on what truly matters, driving my business with clarity and passion.
Founder, Reframe
Switzerland
Nearly 2x revenues and closing higher deals with better margins
Marko is a catalyst for change. His coaching and consulting transformed our business. It was an arduous process – not by his fault, but by our doubts and challenge to focus. Despite ourselves, he guided us through one of our driest seasons into our best years yet. Eighteen months after our first session, we've increased our revenue by nearly 2x, closing more deals with higher margins while continuing to attract better clients. Follow the program, put in the effort, and stick it out. Your business will never be the same.
Partner, Stewart Design
USA
I doubled my quote on Marko's suggestion; the client accepted.
When I came to Marko, I was starting to have more work than I could handle. I didn't know what to do, especially about growing into a studio. Marko told me nobody knows what they're doing, and there is no one way to do it. That hit home. The whole experience with Marco was about figuring out what works for me. Discussing problems and setting goals with him was incredibly helpful. His masterclass and check-ins added even more value. I had an issue with low prices, attracting bad clients. Marko helped me see that. Raising my prices got rid of those clients, and it was for the best. Why recommend Marko? He's got real experience running a creative agency and knows the pitfalls. He shares his failures and learnings, which are incredibly insightful. Plus, he's kind and patient – everything you want in a great teacher. One thing that stands out is a project where I doubled my quote on Marko's suggestion. The client accepted, and that alone paid for his services. Marko gave me the push to think bigger, and it paid off.
Founder, Sufrin TV
USA
A staggering 100% increase in revenue without acquiring new clients
I started working with Marko a few months ago, grappling with issues like pricing, self-esteem, and valuing my work. The most significant change since working with Marko? A massive boost in confidence and a clear action plan to increase my pricing. Before Marko, I didn't realize the untapped potential in my client relationships. He helped me see the need to maximize the benefits of my services. We restructured my work efforts, which led to a staggering 100% increase in revenue without acquiring new clients. This revenue boost wasn't just about numbers; it transformed our studio. We're now in a comfortable position, delivering better work and attracting superior clients. What stands out is how Marko assisted me in submitting an estimate to a major client on a tight deadline. His guidance was instrumental in getting the largest budget I've ever proposed approved. This single action doubled our revenue over the next few months. I'm incredibly grateful for Marko's help, which has taken our studio to new heights. His coaching has been a game-changer, and I highly recommend it to anyone looking to elevate their business.
Founder, Bisulala
Spain
A 3x increase in budgets, and a significant revenue growth
I simply didn’t know what I didn’t know! I knew we had the skills to sell 6-figure websites, but I couldn’t find a way to break through on my own. Thanks to your mentorship, OldSpeak has transformed. We've moved from seeing $20,000 as our ceiling for website prices to confidently tripling that, understanding our worth and no longer feeling intimidated in rooms with high-end buyers; this newfound confidence is invaluable. Achieving our break-even point before Q3 was a milestone, as was overcoming a scarcity mindset, enabling me to confidently price our services. This shift, along with your pricing strategy, has elevated our market stance and tripled our project values.
Founder, Oldspeake
USA
Marko’s techniques fucking work. He helped us to sign our first big client on our terms. Today, we only work with big clients. Marko, god bless you.
Co-Founder, Riift Studio
Moldova
Since we started working with Marko, our revenue has increased by more than 30%, and I think even 40%. Over the years, we always had a little growth, but it was never as significant. Marko is a catalyst for new ideas and developing that into your company.
Co-Founder, Ravir Film
Germany
From the onset, Marko has been a beacon of support for us. His insights were invaluable in shaping our internal strategies, helping us understand our identity, our goals, and how we resonate with our clients. One of the most significant steps we've taken, guided by Marko's expertise, was the restructuring of our website. This not only enhanced our online presence but also made our services more accessible to our clients.
Co-Founder, Morgenluft
Germany
Marko helped me build a business that I know is right for this modern landscape. And I definitely wouldn't have got there without him. It was a thought-provoking process, and I highly recommend him.
Founder, Shared Beliefs
Australia
Marko helped us to set up shop in New York and win clients in the US market while operating out of Chișinău, Moldova.
Co-Founder, Brazilero
USA
A 3x increase in project budgets, plus a real revenue increase
We have grown from a tiny studio to a huge one in just a year. And, I definitely have Marko's coaching to thank for that. Today, I can honestly say that I'm the founder of the biggest video marketing agency in the crypto space.
Founder, Hypercube
Netherlands
My experience working with Marko? It's all about clarity. Before partnering with him, I felt trapped in a small room. Marko didn't just open the door; he threw open the windows too, bringing in a fresh perspective on problems and solutions. He helped me see possibilities I hadn't considered and guided me towards my goals. What stands out about Marco is his genuine experience. He's not just a guy who's read a few books or come up with ideas in the shower. He's walked the path he's guiding you on, which makes a world of difference. Working with someone who's been in your shoes, who's navigated the journey themselves – that's invaluable. So, if you're a creative at a crossroads, needing a new perspective, or focusing on a specific goal, Marko is your go-to guy.
Design Lead – Edge & Node
USA
Hey Marko. I’ve already applied what we’ve talked about and it has made it easy to close deals AND I now have a bit too much work on!!!
Founder, Motionstory
Australia
Marko helped me build a business that I know is right for this modern landscape. And I definitely wouldn't have got there without him. It was a thought-provoking process, and I highly recommend him.
Founder, Shared Beliefs
Australia
Marko helped us to set up shop in New York and win clients in the US market while operating out of Chișinău, Moldova.
Co-Founder, Brazilero
USA
From the onset, Marko has been a beacon of support for us. His insights were invaluable in shaping our internal strategies, helping us understand our identity, our goals, and how we resonate with our clients. One of the most significant steps we've taken, guided by Marko's expertise, was the restructuring of our website. This not only enhanced our online presence but also made our services more accessible to our clients.
Co-Founder, Morgenluft
Germany
To truly elevate our art and break through any barriers, we need to acquire essential business skills that can take our creativity to unimaginable heights! Want to learn how? Reach out to Marko Pfann today! With Marko's guidance, I unearthed a hidden skill within me that I did not even know existed. I am now able to teach others how to exude confidence on camera. Kudos to you, Marko! Your brilliance knows no bounds!
Motion Master Templates
USA
I personally want to extend my deepest gratitude to Marko. His professional guidance, coupled with his amiable nature, has been a tremendous asset to our team. His advice has always been spot-on, leading us to paths we never thought possible. So, a big thank you to Marko, not just for being an incredible professional but also for being a great individual. Your contributions have been a cornerstone of our success here at Morgenluft.
Co-Founder, Morgenluft
Germany
Marko is a fantastic coach. He has really helped us to step up - in how we position ourselves, and how we approach finding new clients. As well as how we talk to clients in a way that helps identify their problems and gain their trust. On top of all of his really clear and practical advice, Marko has also been fantastic at helping us appreciate the value we already have and how to communicate it. This has led to newfound confidence and has helped to shift our perspective. With his guidance, we've found the strength to get out of our comfort zone to be more ambitious. There's no denying that Marko's continued help and support have led us to significant growth.
Founder, Joyo (Ex Google)
USA
Marko, I want to thank you for helping us to get our agency to the next level. We have been working together now for just over a month, but I can already see the results. I think it's really important for us to work together with someone knowledgeable like you are, you know what you're talking about, and you're giving us the tools and the frameworks to achieve our goals, which is just wonderful. And at the same time, I have to say for a German guy, you got a lot of humour. Thanks so much
Founder, Koekepeer
Netherlands
Winning the German Brand Award proofs the concept
Our work with you led to big changes at Phoenix. Winning the German Brand Award showed how much our brand improved. Our new website and messaging attracted more clients and made us more visible. Moreover, our new found internal focus on enhancing marketing and communication strategies has led to noticeable business growth and a stronger market presence. Your role in this business transformation has been invaluable, and we are immensely grateful for your impactful contribution.
Partner, Phoenix Design
Germany
I doubled my quote on Marko's suggestion; the client accepted.
When I came to Marko, I was starting to have more work than I could handle. I didn't know what to do, especially about growing into a studio. Marko told me nobody knows what they're doing, and there is no one way to do it. That hit home. The whole experience with Marco was about figuring out what works for me. Discussing problems and setting goals with him was incredibly helpful. His masterclass and check-ins added even more value. I had an issue with low prices, attracting bad clients. Marko helped me see that. Raising my prices got rid of those clients, and it was for the best. Why recommend Marko? He's got real experience running a creative agency and knows the pitfalls. He shares his failures and learnings, which are incredibly insightful. Plus, he's kind and patient – everything you want in a great teacher. One thing that stands out is a project where I doubled my quote on Marko's suggestion. The client accepted, and that alone paid for his services. Marko gave me the push to think bigger, and it paid off.
Founder, Sufrin TV
USA
A staggering 100% increase in revenue without acquiring new clients
I started working with Marko a few months ago, grappling with issues like pricing, self-esteem, and valuing my work. The most significant change since working with Marko? A massive boost in confidence and a clear action plan to increase my pricing. Before Marko, I didn't realize the untapped potential in my client relationships. He helped me see the need to maximize the benefits of my services. We restructured my work efforts, which led to a staggering 100% increase in revenue without acquiring new clients. This revenue boost wasn't just about numbers; it transformed our studio. We're now in a comfortable position, delivering better work and attracting superior clients. What stands out is how Marko assisted me in submitting an estimate to a major client on a tight deadline. His guidance was instrumental in getting the largest budget I've ever proposed approved. This single action doubled our revenue over the next few months. I'm incredibly grateful for Marko's help, which has taken our studio to new heights. His coaching has been a game-changer, and I highly recommend it to anyone looking to elevate their business.
Founder, Bisulala
Spain
Marko redefined my standards and made me go after bigger fish for my podcast — It worked
My journey with Marko has been transformative. As an entrepreneur in design strategy, I was often distracted by 'shiny objects'. Marko's support brought much-needed clarity, helping me narrow my focus in industrial design and design strategy. His NLP background led to challenging conversations, which were crucial in reframing my perspective and tackling challenges effectively. I'd recommend Marko to anyone feeling stuck or looking to think bigger. He's great at challenging your thoughts, keeping you accountable, and pushing you to grow. With his guidance, I've also refined my approach to hosting my podcast, engaging more deeply with guests like Joe Foster of Reebok and
Stefan Ytterborn of Cake. Marko's coaching has given me clarity and confidence, enabling deeper conversations with clients and leaders. If you're ready to question your beliefs and grow, Marko is your go-to guy. He's helped me focus on what truly matters, driving my business with clarity and passion.
Founder, Reframe
Switzerland
Marko helped us to win multiple dream clients within 2 weeks of working together.
Co-Founder, The Apic
Germany
Marko’s techniques fucking work. He helped us to sign our first big client on our terms. Today, we only work with big clients. Marko, god bless you.
Co-Founder, Riift Studio
Moldova
Nearly 2x revenues and closing higher deals with better margins
Marko is a catalyst for change. His coaching and consulting transformed our business. It was an arduous process – not by his fault, but by our doubts and challenge to focus. Despite ourselves, he guided us through one of our driest seasons into our best years yet. Eighteen months after our first session, we've increased our revenue by nearly 2x, closing more deals with higher margins while continuing to attract better clients. Follow the program, put in the effort, and stick it out. Your business will never be the same.
Partner, Stewart Design
USA
While working with Marko, we got to the essence of what clients need and want to hear and how to integrate that into our website. Now, when we get on a call with new clients, they have a clearer picture of what to expect from us, which is a huge advantage because we can close even big deals faster.
Founder, The Scope
Germany
Marko's energy and clarity are insane. He jumps right in and keeps the goal in focus the whole day. Result: positioning, product definition, plus a plan for marketing. Immediately actionable and grained with success. It doesn't get any better than that. Thank you, Marko.
Founder, Business Coach
Germany
Marko has a unique talent for identifying potential in business and relationships. As his new biz dev mentee, he has helped me build confidence as well as providing me with all the tools, education and guidance to thrive.
Sales Rep, HUGO Creative
USA
Marko has a great way of nailing down and seeing your potential. He keeps one motivated and is as excited about ones success almost as much as you. With his impressive experience in the creative world, his networking abilities and curiosity I will be back when I start to scale my business.I managed to sign on two clients with a third in the pipe and grow my network whilst under the guidance of Marko. Highly recommend. If you're on the fence - jump on a call it will be worth it.
Founder Life Coach
Portugal
I really can't recommend Marko enough to creative business owners. He has delivered so much clarity and wisdom in a few weeks and has answered questions and addressed struggles that I've been dealing with for years. One of the thing that impresses me most about his masterclass is that he provides a framework for an entire creative business AND a framework for actually doing it. He knows the creative business and market inside and out. And he knows the weaknesses of creative business owners. I'll be processing and implementing everything I've learned for months, probably years.
Founder, Raconteur
USA
Marko helped me to be seen as an expert, not a vendor, and so win new projects without excessive pitches.
Founder, Licht & Stories
Austria
My experience working with Marko? It's all about clarity. Before partnering with him, I felt trapped in a small room. Marko didn't just open the door; he threw open the windows too, bringing in a fresh perspective on problems and solutions. He helped me see possibilities I hadn't considered and guided me towards my goals. What stands out about Marco is his genuine experience. He's not just a guy who's read a few books or come up with ideas in the shower. He's walked the path he's guiding you on, which makes a world of difference. Working with someone who's been in your shoes, who's navigated the journey themselves – that's invaluable. So, if you're a creative at a crossroads, needing a new perspective, or focusing on a specific goal, Marko is your go-to guy.
Design Lead – Edge & Node
USA
We have had some insane growth percentages since we started working with Marko. Something like 40% in the first year and 100% in the second year. So we actually tripled our revenue and raised our profits to +40% within 18 months. — On top of that, we are now working with brands like META, Headspace, and even superstars from sports like João Félix and Ronaldo. Thank you Marko!
Founder, Mezzolab
Portugal
We only had one session with Marko. In that session, we received important impulses, which helped us to rethink and restructure some parts of our company. The positive effect for me personally was that I gained back a lot of time. But more importantly, the conversations with Marko felt like having a brother with a similar mindset.
Founder, HearDis!
Germany
The A.H.A. moment for us was when we were in a meeting with a big client, and he excepted all our terms. That was due to the positioning work we did with Marko. His techniques work. Today we are working only with big brands like Orange, Telecom, G.T.I., or Samsung. And we do it directly.
Co-Founder, Riift Studio
Moldova
Since we started working with Marko, our revenue has increased by more than 30%, and I think even 40%. Over the years, we always had a little growth, but it was never as significant. Marko is a catalyst for new ideas and developing that into your company.
Co-Founder, Ravir Film
Germany
A 3x increase in project budgets, plus a real revenue increase
We have grown from a tiny studio to a huge one in just a year. And, I definitely have Marko's coaching to thank for that. Today, I can honestly say that I'm the founder of the biggest video marketing agency in the crypto space.
Founder, Hypercube
Netherlands
A 3x increase in budgets, and a significant revenue growth
I simply didn’t know what I didn’t know! I knew we had the skills to sell 6-figure websites, but I couldn’t find a way to break through on my own. Thanks to your mentorship, OldSpeak has transformed. We've moved from seeing $20,000 as our ceiling for website prices to confidently tripling that, understanding our worth and no longer feeling intimidated in rooms with high-end buyers; this newfound confidence is invaluable. Achieving our break-even point before Q3 was a milestone, as was overcoming a scarcity mindset, enabling me to confidently price our services. This shift, along with your pricing strategy, has elevated our market stance and tripled our project values.
Founder, Oldspeake
USA
We gave Marko and the team very little by way of a brief, and even less by way of time to complete the job. The job was done, exceeding our expectations.
Business News Anchor
UAE
I met Marko at his previous company, which we had hired to do an overall brand review of our platform (and over 50 channels) in Malaysia. — My team and I were very impressed at how Marko seemed to get exactly what we were after right from the start.
Astro,
Malaysia
Markos attention to detail is only matched by his ability to get to the essence of ideas and organizing the work into a flawless delivery.
Creative Director, TBWA
UAE