Everyone wants to matter. Everyone wants attention.

But let’s be real for a second:
Most of the stuff out there is fake.

‍We’ve all seen it:
The perfectly curated posts. The “hustle” culture flexes.
The “look at me, I’m doing so great” vibe.

And you know what?
No one’s buying it.
Because here’s the deal:

‍You can’t fake meaning. You can’t fake connection.
And if you could stop being fake, that would be GREAT.

The Hard Truth

If you want attention, you have to stop playing it safe.
You have to stop pretending to be what you think people want to see.
Because “safe” isn’t memorable. And fake isn’t inspiring.

So What’s the Alternative?

1. Show Us the Real You
‍Stop trying to look perfect. No one connects with perfect.
If your work doesn’t feel like you, go back and make it real.

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  Take one project you’re working on right now and push it further.
  

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  Add the detail, the story, the personal touch that feels risky but authentic.
  

2. Show Yourself, Not Just the Work
‍Stop hiding behind trends or safe choices.
Make something only you can make.
Ask yourself:

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  “If someone saw this, would they know it’s us?
  

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  ”If the answer is no, rethink it. Strip away the generic and replace it with something real.hell, and discover their true voice.
  

3. Do It For Real
‍It's easy to read this and say hell yes, but neglecting to apply it and work towards being seen for authenticity.

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  Call us, write us, talk to us. We know how to get artists and studios out of their shell, and discover their true voice.
  

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  Take bigger, bolder steps. Because the real risk these days is becoming irrelevant.
  

Why It Matters

The work that gets remembered isn’t the loudest or the flashiest.
It’s the most real.

So, what’s it going to be?
Blend in—or be the one who stands out?
Stop being fake. Start being unforgettable.

‍If this resonates (or stings a little), good.
Now go make something real—and let them feel you in your work.

Stop chasing shortcuts.
Start creating work that matters by putting yourself into your work.

—Marko

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