How to Sell What Can’t Be Sold
Edition 34 — December 1st, 2024
Click here to read it on LinkedIn!Creativity isn’t a commodity.
It’s not something you barter or bargain for.
It’s the spark that changes everything.
But here’s the problem:
Too many people try to package creativity into scripts, templates, and paint-by-number sales techniques. And it just doesn’t work.
Because when you’re sitting across from a client—someone considering a 6- or 7-figure investment—you’re not just selling ideas. You’re selling trust, confidence, and connection.
Selling Creativity Isn’t About Selling
It’s about leading.
It’s about reading the room.
It’s about understanding the unspoken.
The best creative salespeople don’t handle objections—they prevent them.
They guide conversations so seamlessly that doubts dissolve before they even form. It’s not trickery. It’s mastery.
The question isn’t, “How do I sell my ideas?”
It’s, “How do I lead my clients to believe in them?”
Why Scripts Fail
Here’s the harsh truth:
Scripts feel fake because they are fake.
They stifle your instinct. They kill your confidence. And they make every conversation sound like a sales pitch instead of a shared vision.
What most sales coaches miss is this:
Clients don’t make decisions in their heads. They make them in their hearts.
The real work is happening in the Limbic System—the part of the brain that processes trust, emotion, and connection.
Yes, logic matters. But if you don’t spark trust first, no amount of data, no perfectly crafted proposal, will close the deal.
The Framework for Creative Sales
In my upcoming workshop, I’ll share a framework designed specifically for creatives. It’s not about tactics or tricks. It’s about learning how to lead.
Here’s what we’ll explore:
This isn’t another “sales workshop.”
This is a masterclass in creative communication.Because creativity isn’t about following the rules. It’s about rewriting them.
What Happens When You Get It Right
When you learn how to lead conversations the right way, everything changes:
Not because you’ve pressured the client.
Not because you’ve pitched them.
But because you’ve led them.
Join the Selling Creativity Workshop
This is your chance to learn the framework that changes how you communicate forever.
What: a 1 hour live zoom workshop + Q&A
When: December 10th, 2025 at 2 PM EST / 8 PM CET
Who: This is for creative studio owners + creatives that want to sell high 5, 6 and 7-figure projects.
Seats: LimitedThis isn’t about selling creativity.
It’s about making your clients believe in it.
—Marko
Find me on LinkedIn, Instagram, or Book a 1:1 Call
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Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany