Let’s talk real for a second.
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Are you exhausted from pitching, sending out one cold message after another, only for clients to ghost you? Nine out of ten creative studios are stuck here, trapped in the grind, trying to catch attention.
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So why are only a few studios—the top studios—not struggling? Simple. They’re playing a different game. One where clients are drawn to them like magnets, not because they’re hustling for attention, but because they’re building something people want to be part of. And that’s what I want to show you.

The Problem

If you’re here, you’re probably feeling it—that endless treadmill. You’ve tried everything: cold calls, LinkedIn spam, Instagram DMs, even paid ads, all for the next maybe. But here’s the thing: this “chasing clients” mindset? It’s a losing game for true creatives. It leads to burnout, cheap clients, and endless frustration. And that’s because you’re stuck in The Game of Business.
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But you’re here to play a different game: The Creative Game.

The shift: Moving from craftsman to artist

I used to preach the short-term mindset, thinking that is what creatives are missing, and I wold help them not only survive but thrive. I was wrong. I thought getting undervalued Craftsmen to become Businessmen was enough. But I missed something crucial.  

Under economic pressure, people stopped believing in themselves and their work. I didn't see that. I assumed my clients still wanted to stand out. But they wanted to fit in, thinking that would safe their business.

But it didn't. And it won't. You streamlining your studio will suck out the one thing that could make you stand out with easy. A bold freaking vision and unparalleled creativity. That is what business coaches will never understand.
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The best studios? They’re not chasing at all. They’ve moved up to the highest level: The Artist. They’ve learned how to pull people in, not by selling harder but by building something magnetic. People see what they’re doing, and they want in. That’s the presence I had to build for myself—and now, for my clients.

If you’re going to lead, you need a real opinion. Something that makes clients feel something. They’re looking for a guide, a vision. And it’s not enough to talk about it—you’ve got to prove it through every piece of work you put out there.

Why most studios struggle

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  Short-term thinking — Chasing quick wins keeps you in survival mode. This mindset won’t build anything lasting.
  

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  Lack of a clear voice — Without a distinct perspective, you blend in. Clients want something that stands out.
  

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  Fear of leading — Waiting for clients to define the vision won’t cut it. Top studios lead with conviction.
  

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  Ignoring human connection — It’s not just about showing work only; it’s about creating genuine connections that resonate.
  

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  Failure to prove it — Strong brands are built on proof, not promises. Show the value you bring through your work.
  

The good news? You can change.

Here’s how:

1. Have a freaking POV

—Marko

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