It’s time to cut through the noise and ditch all the BS business advice flooding your feeds.

Let’s get real!

You can’t convince a client to be brave if you’re not brave yourself. It’s like trying to sell someone on a wild adventure when you’ve never left your own backyard. Clients don’t need convincing—they need to see it in your work. They need to feel it. And if you’re playing it safe, they’ll play it even safer.

I used to think I could “upsell” clients into taking risks, push them to be bolder, more daring. But here’s the kicker: I wasn’t pushing myself. I was waiting for permission. Waiting for them to lead when the leadership had to come from me.

Playing It Safe is Keeping You Stuck

There was a time when I was stuck doing the same, uninspired projects for clients who never wanted to break the mold. And I was frustrated—thinking the problem was with them. Nah. The problem was with me.

‍I was playing it safe. I wasn’t pushing boundaries in my own work. I wasn’t taking risks. So why would my clients? I wasn’t showing them what bold, brave, innovative looked like. I was stuck in the safe zone, and my clients followed me there.

That was the wake-up call. If I wanted to work with clients who wanted to do great, daring things, I had to show them I was already living that life. No more waiting for permission.

Safe Work Attracts Safe Clients

Let’s cut to the chase—if you’re attracting clients who always want to take the easy route, it’s because your work reflects just that. Safe. Comfortable. Predictable.

Here’s where most creatives go wrong:

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  They wait for the client to lead. They think innovation comes from the client, but it starts with you. Clients don’t push boundaries—they’re looking for you to do that.
  

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  They try to please everyone. In trying to appeal to everyone, they attract no one ready to take risks.
  

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  They don’t invest in their own work. You expect clients to take big leaps, but you’re playing it small. Why would anyone invest in you when you’re not investing in yourself?
  

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  They’re afraid to be rejected. Fear of rejection means creating safe, uninspired work. But here’s the thing—rejection is part of the game. Bold work stands out.
  

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  They build the wrong portfolio. They showcase what they’ve done, but not where they want to go. Your portfolio should scream, “This is me, this is what I do best.”
  

If you want bold clients with big budgets, you have to lead by example. Don’t wait for a client to trust you—build that trust by showing what you’re capable of through your work.

Here’s How You Attract the Right Clients

—Marko

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