Let’s cut the crap—does money really matter? Sure, you need to keep the lights on, but if that’s what’s driving your creative business, you’re missing the point entirely.
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The world is obsessed with money—how much you’re making, saving, spending. And you know what? It’s all noise. It’s the static that drowns out what really matters: your creativity, your vision, your impact.
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These so-called business gurus are selling you the same tired bullshit: focus on efficiency, streamline your processes, maximize ROI. They want you to think that turning your creativity into a cash cow is the ultimate goal. Well, fuck that.
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Here’s the truth: money is just noise. It’s a distraction from what you’re really here to do—create, inspire, and make a f*ing difference in peoples lifes.

The Three Games of a Creative Business

Let’s break it down. There are three distinct games you can play as a creative business owner:

1. The Hustle Game

At this level, you’re stuck selling your skills project by project, like a street vendor hustling wares. It’s exhausting and unstable. Most creatives play that game. It's familiar, it's known, it feels real. But is it?

2. The Money Game

Here, you’re focused on efficiency and ROI. It’s profitable but stifling, trapping you in safe, predictable work. This is how guru's tell you to build a business. Yet they are missing the point, too. The world needs a transformation, not efficiency.

3. The Innovation Game

This is where real transformation happens. It’s about disrupting markets and creating lasting impact. When you’re in this game, you’re not just fulfilling orders; you’re setting the rules. This is what I call creative freedom. Yet it won't come without taking some risks.

Why the Money Game Is Killing Your Creativity

Staying stuck in the Money Game is the fastest way to kill your creativity:

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  It’s All About the Money: You start making safe choices, prioritizing profit over purpose, and your work becomes sterile.
  

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  You’re Just a Cog: The Money Game turns you into another piece of the corporate puzzle, making things run smoothly but not shaking things up.
  

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  Your Edge Goes Dull: Always playing it safe dulls your edge. You stop taking risks, and your creativity flatlines.
  

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  Clients See You as a Tool: You’re seen as a utility, not a visionary. Clients come to you for solutions, not ideas that challenge and inspire.
  

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  It’s a Dead-End Road: Sure, you might make good money, but where’s the legacy? Where’s the impact?
  

How to Break Free and Start Playing the Innovation Game

If you’re serious about making shit that matters, here’s how to break out of the Money Game and start playing the Innovation Game:

Your anti-guru, Marko

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