Be the Artist — Own the Market 🥰
Edition 17 — August 4th, 2024
Click here to read it on LinkedIn!I’m killing my own business. Yeah, you heard me. I'm killing my successful consulting business.
The world’s become a goddamn transaction factory, and I realised I’m part of the problem.
No more survival tactics.
No more 1 day sales workshops.
No more quick fixes.
If you want to work with me it’s gonna be long term.
You join my community and you will be f*ing successful — in the long run.
I get it. We all need to make money, now.
We need to survive.
But guess what?
Teaching you how to build a better offer, streamline your sales process, and get your pretty face all over social media won’t transform you.
You’re stuck.
We’re all stuck.
Trapped in this transactional nightmare.
All I hear is “90-day sprint to dream clients,” “9-step process to build a business of your dreams,” “10k in 10 days.”
You know what? It’s all BS.
Even if it worked, it’d kill your future. It’d kill your spirit.
Creative business isn’t built on efficiency.
It’s build on innovation.
Unfortunately…
So many people fall into this trap. You’re not alone. But here’s the thing:
The creative business is not meant to be efficient.
You can overcome all this BS.
You can be an artist again.
Here’s How, Step by Step:
Step 1: Think What Else…?
Stop imitating.No matter the task, push beyond imitation. Get to that next level where magic happens. Think, what else…?
Imagine you’re a creative. Instead of following the latest trend, dig into your imagination and create something fresh.
That’s where innovation starts.
Step 2: Promote the Sh*t Out of It!
Don’t hide your innovative ideas. Most people do, fearing they’re not good enough. Screw that.
Look at Banksy. His street art gained fame because it’s bold, out there, in your face. Your innovation needs to be seen to survive.
Promote the sh*t out of it.
Step 3: F*ing Sell It!
Your innovation isn’t yours. It came through you, but it belongs to everyone. Sell it so it can benefit someone.
A brand, a company, an individual. I don’t care. f*ing sell it!
That’s how your ideas make an impact.
Step 4: Bet on Yourself.
Reinvest the money. Don’t stash it in a fund, don’t buy a house yet. Being a creative is a lifestyle. Don’t waste it on stupid shit like those Instagram influencers.
This money fuels your next innovation. It fuels your creative freedom. Waking up without the obligation to serve yet just another client—that’s why you reinvest.
Because you bet on yourself.
Stop selling out!
Stop thinking transactional.
Stop believing that serving clients is how you build a business.
You want to leave a legacy not a business.
Innovating is how you build your legacy.
Look at the icons, the famous studios, the artists you admire.
They innovated.
They took risks.
They bet on themselves.
Sagmeister, Rubin, Bansky, any big artist you can name—they didn’t get famous by following some goddamn process.
They took big risks.
They bet on themselves.
They innovated.
Be the artist. Own the market.
Go innovate, Marko
Find me on LinkedIn, Instagram, or Book a 1:1 Call
And when you’re ready, here's how to work with me:
© Marko Pfann — All Rights Reserved
Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany