The pandemic hit us hard, stalling creativity and pushing everyone into a transactional rut. Quick gains replaced genuine innovation. I shifted my business approach from chasing numbers to fostering true creativity. More on that later.

The Problem: Short-Term Thinking

We’ve embraced a survival mindset, obsessed with quick cash and instant results. This short-term thinking strangles innovation and turns creation into a numbers game. True innovation thrives on creativity, not metrics. It’s about exploring, expanding, and embracing chaos. Creativity isn’t linear.

Stuck in a Rut

The belief that survival is all that matters now is misguided. Times are tough, but focusing only on the short term traps you in a despised business model. When I embraced a long-term vision, clients came naturally. We crave innovation, fun, and creativity—especially the brands you want to sign.

Brands Crave Boldness

Brands need visionaries who look beyond immediate payoffs. If we shift from a transactional approach to one rooted in genuine creativity, our clients will follow. It’s our responsibility to break free from this short-sighted mindset.

Why Should You Care?

Shifting from a transactional mindset to a creative one brings immense benefits: renewed joy, impactful projects, and bold, innovative visions. A long-term approach often leads to short-term gains faster than you think.

The Trap of Transactional Thinking

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  Fear of the Future
  Fear of an uncertain future drives many into a transactional mindset.
  

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  Obsession with Metrics
  Focusing too much on metrics stifles creativity.
  

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  Following Trends
  Mimicking trends rather than setting them leads to uninspired work.
  

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  Compromising Authenticity
  Prioritising quick gains over genuine work leads to shallow creations.
  

How to Get Out of Transactional Thinking

Embrace the Long-Term Perspective

Never compromise your innovation, your creativity for short-term gains. Once you shift to a transactional model, it’s hard to go back to true innovation. Creativity is the super-power business people need. That's why they come. If you loose that you are a commodity.

It’s up to us, the creatives, to lead the way and get clients out of that short term transactional thinking. Let’s help them feel the joy again and free them from the transactional mindset.

Your Marko

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