My Promise: Today, I’m going to show you how to write your most authentic piece of content yet.

When I started, my newsletters were crap. It took me 8 hours to write them, and I tried every copywriting formula out there. Nothing worked—no reactions, no leads, nothing. Now, I can crank out a newsletter in under 60 minutes (without AI), using my own simple template. And guess what?

They convert like crazy. They turn followers into hot leads who want to talk to me (and if you haven’t, you should). And here’s the kicker: I’m not even a native English speaker. The secret isn’t the template; it’s something much deeper.
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Now, let me show you how to transform your writing with my authentic copywriting framework.

Why Should You Learn Authentic Copywriting?
Because you need to own your space. Authentic copywriting turns consumers into followers, followers into leads, and leads into hot clients. You’ll find your voice and discover your unique point of view. You’ll connect with the people you really want to work with.

You’ll be trusted. People will reach out to you.
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Unfortunately, a lot of folks struggle to write anything authentic. Why? Because it’s more than just good grammar, a wide vocabulary, and copywriting frameworks. It’s about tapping into a hidden part of your brain. Let’s dive in.

You Edit More then You Write
Creating authentic copy needs a real connection with your readers, something many writers miss. They focus too much on mechanics and forget the human touch. Most people write from their editorial brain, constantly editing and nitpicking every sentence.
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  They Edit More Than They Write: Over-editing stifles your true voice.
  

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  They Have No Clear POV: A generic point of view makes you generic.
  

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  They Lack Personal Stories: Without them, your writing LACKS YOU.
  

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  They Are Boring: Proving you are correct is booooooooring. Focus on your genuine perspective. This makes it interesting.
  

But don’t worry, I’m going to show you how the best writers in the world intuitively write, even if they never explain it. I’ll teach you their secret in the next 3 minutes.

How To Write Authentic Copy

Ditch the perfectionism, stop being generic, and share your real, unfiltered stories.

Step 1: Name the Unspoken

Knowing the one big unspoken desire your readers have makes all the difference. Naming it lets you tap into their hidden motivations, and you will craft messages that resonate deeply, building trust and leading to action.
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Think about your Ideal Client Audience. What is their hidden desire? It’s the thing they want but might never say out loud. For example, “I don’t want to lose weight because it’s healthy. I want to lose weight because men respect me and women adore me when I have a six-pack.” Write down what they need to feel safe, loved, and happy. What keeps them up at night?

NAME IT. THIS MAKES IT MAGNETIC.

Step 2: Find the Trigger

When writing, it’s crucial to tap into your emotional brain. This brain is authentic and raw. Most people write from the editorial brain, focusing on correctness and structure, editing every sentence before it’s finished. How the hell can you get into a flow like that?
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Find an emotional trigger related to your topic. It could be something from your past, a social media post, or a conversation with a friend. Think of a moment when you couldn’t wait to express your opinion. Don’t worry about grammar or structure; just let your emotions flow. Stay in the emotion—whether it’s happiness, anger, or both. Write as long as the words flow. Once done, start editing and refining.

NOW THIS WILL BE AUTHENTIC.

Step 3: Share Your POV

Generic advice is boring. I want to hear your story. Your unique perspective is why clients connect with you and want to work with you specifically. In high-ticket sales, it’s not just about the work; it’s about trust. Being relatable and sharing your story makes people want to work with you. It’s how you own your space.
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Start your next piece by writing by, “Here’s how I see X” and share a personal perspective on something important to you. Treat it like a conversation. Respond to a prompt as if you’re talking to a friend. Be raw. Share your unique take on the world. That’s what people want to know.

YOUR POV MAKES YOU INTERESTING.

Own Your Space

These 3 simple steps are the start to becoming a top-notch copywriter and owning your space. Mastering copywriting will set you apart, making it impossible for competitors to compete. Remember, the key is to be authentic, raw, and yourself. Your first posts might suck, but keep writing every day. Soon, you’ll outperform everyone around you by simply being you.

Your Marko ‘authenticator’ Pfann

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