Workshop

Approach

Hiring me as your sales-rep is expensive. So, I decided to teach you the secrets of great sales-reps, so you know how to win your dream clients yourself. — You'll learn practical steps to achieve the results previously out of reach.

The dream client sprint workshop

A two-day workshop at your office, including 6 weeks of implementation guidance — You'll get a blueprint for your sales machine. We'll clarify your message, find bigger problems to solve, innovate your offer, and get you in front of dream clients within weeks, not years. 

The creative industry is changing. Prices drop while competition becomes stronger. The question is, where will you end up in this changing industry? I teach you how to craft and apply your message to win a dream client.

Sponsorships for available (Only firms registered in Germany).

Upcoming workshops

December
12.12.19 — Nuremberg (private session)
18+19.12.19 — Zurich (private session)
20.12.19  — Munich (private session)

January
17.01.20 — Nuremberg (private session)
21.01.20 — Munich (private session)
22+23.01.20 — Zurich (private session)
28+30.01.20 — Berlin (private session)
30+31.01.20 — Berlin (private session)

February
06+07.02.20 — Hamburg (private session)
tba — Munich (private session)
tba — Zurich (private session)

March
tba — Berlin (open workshop)
tba — Munich (private session)
tba — London (private session)

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Sample workshop agenda

Day 1: Messaging & Marketing

Process
Learn the four moving parts to build a sales machine and win dream clients.

Reframing
Learn to stay relevant in an ever-changing creative industry without selling out.

Messaging
Eliminate competitors via a
 customer-centric message that works as a magnet for clients. 

Marketing
Learn outreach tactics that get you meetings and a consistent flow of opportunities.

Day 1: Messaging & Marketing

Business strategy
Learn the three moving parts to win dream clients, and take control of your future.

Innovation
Learn to stay relevant in an ever-changing creative industry without selling out.

Messaging
Eliminate competitors via
 a customer-centric message that works as a magnet for clients. 

Marketing
Learn outreach tactics that create a consistent flow of great opportunities.

Day 2: Pricing & Selling

Proposals 
Write winning proposals that lead to bigger budgets and trusting client relationships.

Wireframe
Structure your website into a narrative that resonates with your dream clients.

Sales-conversations
Learn to sell, close & negotiate six- and seven-figure budgets, internationally.

Retainer clients
Build long-term relationships and become trusted with flag-ship assignments. 

Practical coaching that helps you succeed in the real world. We'll craft actionable assets for your marketing- and sales processes.

You'll learn how to navigate sales conversations and how to negotiate without lowering the price.

Reach out via LinkedIn if you want to pick my brain over a beer or a cup of coffee. 
January
Nuremberg, Munich, 
Zurich & Berlin
February
Hamburg, Munich & Zurich
March
Berlin, Munich & London
Marko Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany
Reg. Nr.: HRB 213 848
Reg. Court: Munich
VAT ID: DE 296 458 632
©2020 Marko Pfann GmbH
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