1. Take responsibility
It's you that has to climb that mountain.
2. Stay flexible
Not everything will work straight out of the box. We'll pivot often.
3. Be accountable
When you agree to do something, do it. No excuses.
4. Welcome change
We're creating a new identity for you. So, stay open.
5. The map is not the territory
We depend on feedback from dream clients to make this work.
6. Challenge us.
Mediocracy is our enemy. Iteration makes us better.
7. Trust me.
You hired me because I know things you don't.
8. Trust yourself.
You'll get rejected at times. Get up and carry on.
9. Always in beta.
Don't wait for the perfect moment. Choose speed over perfection.