A Creative Boutique Advisory
Positioning creative firms profitably in competitive markets
TOUCHPOINT TWO: MARKET
They can't hire you if they've never heard of you
Grow your reputation. The right people know how you think, long before they need you.
Request This workshop >THREE Steps
Step 1
Paid Ad
Traffic
Ads shown only to the companies and job titles you choose. Not reach. The forty people who could actually hire you.
Step 2
Social & PR
Playbook
Your thinking placed in the newsletters, podcasts social channels and communities those people already trust.
Step 3
Stage
Presence
The committees, conferences and events where your buyers gather, and a plan for showing up in them.
Reputation is just familiarity, repeated.
Nobody hires a stranger for the strategic work. They hire the person whose thinking they already recognise. That recognition doesn't happen by accident, and it doesn't happen through a portfolio. It happens because the right people saw you enough times, in enough of the places they trust, that by the time they had a problem you were already the obvious call. That's what this builds.
What it is
A twelve-month campaign, built and run with you, aimed at a list of companies you name. Three channels working together: paid visibility to a precise audience, placement in the media your buyers already read, and a plan for the rooms they're already in. You approve. I build, launch and manage it. You get a dashboard and a monthly walkthrough.
Why it's needed
Cold outreach to senior buyers converts at under two percent, and the sales cycle on a six-figure project runs nine to twelve months. So the outreach that matters has to start long before the need does. If the first time someone hears your name is the week they have a brief, you're already one of four. This is how you stop being a stranger.
THE CAMPAIGN
We work in quarterly cycles.
QUARTER 1-2
Awareness and credibility builds up. The right people start recognising your name and your thinking.
QUARTER 3-4
Familiarity deepens. Engagement goes up. People reply who never replied before.
ONGOING
Warm conversations arrive without you starting them.
This does not work in a quarter. Anyone who tells you otherwise is selling you something else.
THE SHIFT
From cold outreach, interrupting strangers to warm conversations — with people who already recognise your expertise
From generic marketing, speaking to everyone and no one to specific campaigns, one role, one industry, one problem
From blind prospecting, hoping to catch someone at the right moment to signal-based timing, reaching out when someone's actually paying attention
How to get started
A short call. This pillar requires Positioning and Expertise, done with me or demonstrably done.
Who it's for
Creative firms with positioning already in place, selling projects that take months to close.
Not for you if you don't yet know what you're for. That's Touchpoint One, and no amount of visibility fixes an unclear position — it just distributes it faster.
When the time is right
Referrals are your only reliable source of work
Your best prospects go quiet and you never find out why
You're known to the people who already know you, and invisible to everyone else
You're entering a new sector and starting from zero
The work is good and the pipeline is luck
What to expect
1. Paperwork
Agreement and invoice.
2. The List
The companies and titles you want. Two hours together to build it properly.
3. The Build
Audience, creative, and the first campaign live in your own ad account. You own it.
4. The Map
A ready-to-use media list — the newsletters, podcasts and communities your buyers already read — and the topics they're covering.
5. The Calendar
Events and committees worth your presence, with a follow-up playbook.
5. Monthly
A dashboard, a walkthrough, and what we change next.
From the onset, Marko has been a beacon of support for us. His insights were invaluable in shaping our internal strategies, helping us understand our identity, our goals, and how we resonate with our clients. One of the most significant steps we've taken, guided by Marko's expertise, was the restructuring of our website. This not only enhanced our online presence but also made our services more accessible to our clients.
Daniel Fröhlich
Co-Founder, Morgenluft
Germany
We have had some insane growth percentages since we started working with Marko. Something like 40% in the first year and 100% in the second year. So we actually tripled our revenue and raised our profits to +40% within 18 months. — On top of that, we are now working with brands like META, Headspace, and even superstars from sports like João Félix and Ronaldo. Thank you Marko!
João Freitas
Founder, Mezzolab
Portugal
Our work with you led to big changes at Phoenix. Winning the German Brand Award showed how much our brand improved. Our new website and messaging attracted more clients and has led to noticeable business growth and a stronger market presence. Your role in this business transformation has been invaluable, and we are immensely grateful for your impactful contribution.
Andreas Diefenbach
Partner, Phoenix Design
Germany