SBS – Immigration Nation

OnAir Documentary Program Promotion

Task

The assignment was to promote the new SBS documentary series which explores the devastating consequences of "The White Australia Policy" in the countries society.

SBS wanted to address this topic and win the audience for this prime-time pilot.
 

Solution

A 30 second promotion that teases the topic in a brief summary. 

The fast passed animation style gives flow and rhythm to the promo, and draws attention to a polarising issue.

It ends with a provocative statement to win the audience.
 

Awards

World Gold at BDA Design Award in New York
"Best Animation"

World Gold at BDA Design Award in New York
"News/Information Program Promotion Campaign Using Integrated Media"

Gold at PromaxBDA ANZ in Sydney
"Best Documentary or Factual Entertainment Promo"

Silver at PromaxBDA ANZ in Sydney
"Most outstanding promo of the year"

Gold at PromaxBDA ANZ in Sydney
"Best use of Typography"

Gold at PromaxBDA ANZ in Sydney
"Best Design without Footage"
 

Credits

My Role: Animation & Compositing; Client: SBS, Australia; Agency: US Sydney; Year: 2011; Production Company: Engine, Sydney; Creative Direction: Simon Robson; Executive Producer: Adam Wells; Illustration: Pete McDonald; Typography: Luca @ Likeminded Studio; Animation: Marko Pfann, Robert Grieves ; 3D Artists: Shaun Schellings, Damian Mahoney