Das Erste, Germany

A fresh Impulse!

Lead Agency for Germany's #1 Public TV Station

Back in 2011, when I co-started Perfect Accident, we were invited to participate in this Europe-wide pitch, by the client.

Therefore we joined forces with velvet mediendesign and developed an outstanding concept.

Soon, we had the honour to become the lead agency from 2011-2014.

#lead-agency #successful-pitch #branding

During this time, I was involved in many tasks including working on the rebranding of the channel, and packaging several flagship shows like "Sportschau" and "Feste der Volskmusik" as well as their online presence. Working with our partner avirtico. we 

I was working as creative director for this lovely client, and I also was handling the design implementation of VizRT in cooperation with avirtico und ARD (Stern).

The Deliverables

We delivered the corporate design identity for on-air, off-air, online usage. A new logo design, the app design, worked on the website a new sound logo, and did brand consulting. Besides this main tasks, we had the pleasure to package several flagship- and smaller shows. 

It was certainly a great pleasure to work with the client and all his departments over a period of 3 years. The process provided huge insights and made me a better creative director by challenging my branding expertise as well as my people skills. I am forever grateful for this journey and the progress I made!

My Role: Creative direction on selected flagship shows and smaller program packagings; Client: Das Erste, Germany; Client Executive Team: Henriette Edle von Hoessle, Sylvia Gustat, Werner Mayer; Agency: Perfect Accident; Years: 2012-2014; Executive Creative Team: Stefanie Reinhart, Iris Engler, Martin Kett; Cooperation Partners: velvet mediendesign, avirtico;