Das Erste, Germany

A fresh Impulse!

 

Lead Agency for Germany's #1 Public TV Station

Back in 2011, when I co-started Perfect Accident, we were invited to participate in this Europe-wide pitch, by the client.

Therefore we joined forces with velvet mediendesign and developed an outstanding concept.

Soon, we had the honour to become the lead agency from 2011-2014.

Task

During this time, I was involved in many tasks including working on the rebranding of the channel, and packaging several flagship shows like "Sportschau" and "Feste der Volskmusik" as well as their online presence. Working with our partner avirtico. we 

I was working as creative director for this lovely client, and I also was handling the design implementation of VizRT in cooperation with avirtico und ARD (Stern).


Deliverables

We delivered the corporate design identity for on-air, off-air, online usage. A new logo design, the app design, worked on the website a new sound logo, and did brand consulting. Besides this main tasks, we had the pleasure to package several flagship- and smaller shows. 


Links

Das Erste – Pressemitteilung
Designtagebuch
Mediathek
PAGE-ONLINE


Sample Projects

Winter Campagne
Olympic Winter Games

Holiday Idents

Process

It was certainly a great pleasure to work with the client and all his departments over a period of 3 years. The process provided huge insights and made me a better creative director by challenging my branding expertise as well as my people skills. I am forever grateful for this journey and the progress I made!

Credits

My RoleCreative direction on selected flagship shows and smaller program packagings; ClientDas Erste, Germany; Client Executive Team: Henriette Edle von Hoessle, Sylvia Gustat, Werner Mayer; AgencyPerfect Accident; Years: 2012-2014; Executive Creative Team: Stefanie Reinhart, Iris Engler, Martin Kett; Cooperation Partners: velvet mediendesign, avirtico;