The only true difference in successful studios and unsuccessful studios is their level of clarity.
Successful creative studios rely on two insights.
1. They know what they want, and they know what their clients want. > They want profitable clients. And profitable clients seek assurance above creative excellence.
2. They know how to win clients in first meetings. > They listen, and they never prescribe without consulting, first.
That is how successful studios deliver quick and on the spot. But most importantly, they deliver consistently. This is their competitive advantage.
Apply this to your business now, and you will have more clarity in your next meeting. You will have the competitive advantage with you next client, and you will end up with happy clients.
Hope that was helpful, talk to you next week when we continue our series on 'What clients truly want…'
Get started by checking out last week's article: 'What clients truly want is… Clarity'
Apply this insight, and you will immediately have a competitive advantage in your next pitch.